About Artacarpa
Why Artacarpa?
- Uniquely Tailored Rug Designs:
Hundreds of designs, many of which I created especially for Artacarpa, all are carefully optimized, often available in several variations, and can be perfectly adapted to any rug size. - Custom Edging:
Choose the perfect color for the rug's edging to match your design or your idea. - Choice of Quality:
A curated selection of three different qualities, from a budget-friendly option to exclusive premium quality. This makes it easy for you to find a suitable choice. - High-Quality Manufacturing:
Produced in Germany in close collaboration with long-standing partners.
The Idea Behind Artacarpa
The idea for Artacarpa was born from a common experience: you find an attractive rug design, but the size you need isn't available. Or the design is right, but green would have been a better color choice than blue.Many options on the market are limited, fixed sizes, set color variations, and little room for individuality. These moments show just how strong the desire for flexibility is: a rug should fit the room, not the other way around.
This led to the vision of enhancing living spaces with rugs that not only feature a wide variety of beautiful designs but can also be perfectly tailored to any desired size, from 50 x 50 cm up to 4 x 10 m.
In addition, you have the option to individually choose the yarn color for the border edging, ensuring that everything perfectly matches your style, your home, or your vision.
Artacarpa was born from this idea, and from my own curiosity to see if I could technically and creatively bring such a concept to life. It's a shop where customers can freely customize their dream rug from hundreds of seamless designs: in the exact size needed, with the color that truly fits.
Of course, I can't fulfill every design request right from the start. But that's exactly why I built the shop from the ground up to allow new designs and customer requests to be integrated into the existing workflow with minimal effort.
Whether it's new color variations or additional motifs, the technical structure allows me to react quickly and implement these additions directly. As a result, the range of designs is continuously expanding.
Experience and Passion
With 20 years of professional experience in the rug industry, training as a mechanical engineer, and further education as a screen designer, I have a solid understanding of both the technical processes and the creative requirements of rug design.
My career in the rug industry began right at the rug printing machine, where I learned from the ground up about both the machine's technology and the creative process of digital rug design and its practical implementation on the screen.
I have worked in many areas of the industry, from developing unique designs and optimizing printing processes to providing customer consultation. This long-standing experience has shaped my passion for rug designs and all the technical possibilities for producing them.At Artacarpa, I combine this experience with the ambition to create not just beautiful, but also perfectly coordinated color worlds for the rugs,with a well-thought-out concept that I developed especially for industry experts to make accessing my color worlds as simple and understandable as possible.
Experienced Partners
From the very beginning, it was important to me to work with experienced and reliable partners. A German production partner, with whom I have successfully collaborated for over 15 years, forms a central part of this concept.Other experienced partners, also with German production sites, provide additional support in manufacturing the rugs. This long-standing cooperation provides the foundation for ensuring that every Artacarpa product meets the highest quality standards.
The Challenge and the Journey
Implementing this idea was a huge challenge. A ready-made shop solution that could flexibly configure custom rug sizes with different qualities and designs simply didn't exist.In addition to creating compelling designs, I had to build a technical foundation that would allow for an intuitive user experience.
Many questions had to be answered:
- How would customers navigate through hundreds of designs?
- How could the flexible size calculation be handled?
- How could we ensure that the final product would meet expectations?
The concept began to take shape in the fall of 2024. But it quickly became clear: a one-man show on this scale means constantly facing new challenges. Technical hurdles, custom production solutions, the development of new color palettes, and the optimization of hundreds of designs were just a few of the tasks.
It was especially challenging to integrate my custom concept with an existing e-commerce system. The designs are not individual products, but flexible design layers that can be freely combined with any rug quality.
This required extensive modifications to the shop's architecture and meant that many features had to be developed from scratch and continuously adjusted.
After countless tests, technical adjustments, and automated processes, a custom solution emerged. But a functioning shop was only the first step, many more were to follow.
What I'm especially proud of:
The visual presentation of the designs. As a passionate hobby photographer, I was able to apply all of my experience here.
Instead of just showing a few example images, as is common for customizable products, I wanted more: there are over 100 product images for every single design (yes, you can do the math for 500 designs, all I can say is: data management, storage space, and sanity... all pushed to their limits :D), adapted to the different colors, variations, and qualities. Crazy? Yes. Unnecessary? Maybe.
As of April 2025, with the current number of designs, we have around 120.000 individual product images, which are further scaled up to nearly 500.000 images through automatic WebP generation and intelligent size caching. And with every new design, hundreds more images are added.
I was driven by the challenge, and I have a very high standard for the service I want to provide you as a shop visitor. You can now see what a rug might actually look like in a room, even before it has been produced.
Developing this image automation system alone took me many weeks, and every time I thought it was working, new issues would arise. Today, it just takes a few clicks, and the system automatically generates hundreds of visualizations for each new design.
The visual presentation of the designs. As a passionate hobby photographer, I was able to apply all of my experience here.
Instead of just showing a few example images, as is common for customizable products, I wanted more: there are over 100 product images for every single design (yes, you can do the math for 500 designs, all I can say is: data management, storage space, and sanity... all pushed to their limits :D), adapted to the different colors, variations, and qualities. Crazy? Yes. Unnecessary? Maybe.
As of April 2025, with the current number of designs, we have around 120.000 individual product images, which are further scaled up to nearly 500.000 images through automatic WebP generation and intelligent size caching. And with every new design, hundreds more images are added.
I was driven by the challenge, and I have a very high standard for the service I want to provide you as a shop visitor. You can now see what a rug might actually look like in a room, even before it has been produced.
Developing this image automation system alone took me many weeks, and every time I thought it was working, new issues would arise. Today, it just takes a few clicks, and the system automatically generates hundreds of visualizations for each new design.
All these elements came together to form the final concept. The journey to get here was anything but a straight line. But with a clear vision of how the final result should look, the pieces of the puzzle gradually came together.
Today, Artacarpa stands for a combination of design and high-quality, custom manufacturing of designer rugs.
I look forward to enriching your home with unique designs and custom-made rugs.